TIME’S UP Entertainment

Demanding Safety, Equity, and Power in Hollywood and Beyond


A supporter adds a TIME'S UP pin to her shirt
TIME'S UP Entertainment is committed to changing the industry from top to bottom so everybody can thrive. © Devan King/TIME'S UP Now

Born out of a global reckoning on misconduct and rampant abuse of power in Hollywood and beyond, TIME’S UP Entertainment is shifting culture and building an industry free of sexual harassment and related forms of discrimination. In its first two years, TIME’S UP Entertainment has launched several programs and initiatives to make safe, fair, and dignified work a reality for everyone in the industry.

Our safety agenda strives to end sexual discrimination and misconduct in the entertainment industry, while our Women in Production PSA simultaneously shines a light on women in below the line roles who are often overlooked. From studio boardrooms to independent productions to animation editing rooms, we are committed to combating all forms of discrimination that harm women physically, emotionally, and financially.

Portrait of TIME'S UP employee closing her eyes and smiling
The Who's in the Room initiative aims to tackle the systemic inequality and injustice in the workplace that has kept underrepresented groups from reaching their full potential. © Skandia Shafer

In April 2019, TIME’S UP Entertainment launched Who’s In The Room, a mentorship program designed to increase the presence of people from a variety of economic and cultural backgrounds in the producer and executive ranks of the industry. Additionally, the TIME’S UP Entertainment’s Women of Color (WOC) network has brought together powerful women to move the needle on inclusion and diversity throughout the industry. In 2018, TIME’S UP WOC took its first collective action, teaming up with the #MuteRKelly campaign to bring justice to survivors and hold music companies accountable. Under pressure from the campaign, Spotify announced they would remove R. Kelly from its playlists.

A woman listening and smiling during TIME'S UP Women Of Color event
TIME’S UP’s WOC working group at their annual "Black Women Gather" event. © Aleah Clark

We are also changing the power dynamic in the industry by changing the gatekeepers in entertainment. Our 4 Percent Challenge, the 5050by2020 Pledge, and our Critics Initiative: CRITICAL Database all take a hard look at the system problems in Hollywood and provide solutions towards a more diverse and inclusive industry. As a result of our conversations,  Rotten Tomatoes updated its criteria for certifying critics that contribute to the Tomatometer score to support greater diversity, which ultimately expanded their network to include 800 additional journalists in just two years. Additionally, Rotten Tomatoes launched a six-figure grant program to assist critics with expenses associated with festival attendance and TIME’S UP inspired the Toronto Film Festival and Sundance Film Festival pledges to give one in five of their press badges to journalists from underrepresented groups.

This is only the beginning for TIME’S UP Entertainment. Enter your information below to join the TIME’S UP Entertainment community.